Introduction

Mass Communication Program is an interdisciplinary major that combines theories and concepts of Communication Science and Broadcasting. Mass Communication Program has two concentrations, i.e. Strategic Digital Production and Creative Digital Broadcasting. Both concentrations offer knowledge and skills related to the overall broadcasting program production process, from pre-production to post-production, in television, radio and digital media. Strategic Digital Production emphasizes producing content for new media or non-mainstream, meanwhile Creative Digital Broadcasting focuses on producing news and creative programs broadcasting for television and radio, as well as digital television and radio.

All concentrations offer advanced ICT and a globally minded approach as the characteristic of BINUS UNIVERSITY. Not only our curriculum is up-to-date with industrial needs, but it also complies with the national standard of curriculum. Our curriculum consists of a three-year study on-campus, and a one-year enrichment program. During their four years of study, students will be able to acquire professional, as well as international experiences.

Vision and Mission

Vision

A world-class Communication Study Program preparing students to become communication professionals with digital resiliency to foster and empower the society in building and serving the nation.

Mission

The mission of Communication Study Program is to build the nation and to contribute to global community development by providing world class education in the area of communication by means of:

  1. Educating BINUSIAN to develop exemplary characters through holistic approach that meets global standards;
  2. Resolving the nation’s issues through high impact research;
  3. Fostering BINUSIAN as lifelong learners through self-enrichment;
  4. Empowering BINUSIAN to continuously improve society’s quality of life;
  5. Being the main driver to enrich the BINUS Higher Education system.

Program Objective

The objectives of the program are:

  1. Educating students with data, technology, and humanity literacy to become competent professionals and entrepreneurs in the digital era;
  2. Developing resilient character by integrating diversity, equality, and inclusion values into communication science to create sustainable future and society;
  3. Creating a global mindset for students and lecturers through international experiences and partnerships to become global citizen.

Student Outcomes

After completing the study, graduates are:

  1. Able to conduct social research using communication perspective;
  2. Able to perform multi-channel communication;
  3. Able to implement humanity value and professional ethics in communication practices;
  4. Able to analyse ethical multimedia content for non-mainstream media;
  5. Able to make ethical program for mainstream media;
  6. Able to apply interdisciplinary knowledge and skills in developing alternative solutions for problem-solving.

Prospective Career of the Graduates

Both concentrations in Mass Communication Program offer a diverse prospective career in media and non-media industries, such as Digital strategist production, Creative Director, Copywriter, Digital Media Planner, Social Media Content Maker, Media Production Specialist, Digital Media Producer, Digital Video Editor, Digital Production House, Media Production Specialist, Digital Media Producer, TV/radio/new media Producer, TV/radio/new media Presenter, Executive Producer, Reporter, Video Journalist, News Manager, News Anchor, Creative Person, Switcher, Production Assistance (PA), Editor, Program Director, Director, Creative Producer, Program Host, Creative Program Producer, Production Manager, Broadcast Analyst, etc.