People Innovation Excellence

Corporate Public Relations

Corporate Public Relations Binus University provides a comprehensive education for students to be successful public relations in corporations, non-profit organizations, or governmental organizations. The student will learn more about public relations management, corporate reputation management, and crisis communication. The students will be prepared as ethical Public Relations practitioners with comprehensive understanding in digital media.

Corporate public relations helps companies communicate with their stakeholders. Public relations are involved in a variety of tasks, ranging from writing press releases, develop relationship with journalist and editors, managing internal and external issues, media monitoring and report writing for media coverage data in order to manage the company’s brand. Public relations nowadays also need the capability to produce content especially in social media, not only press release. Corporate public relations tends to be fast paced, and PR practitioners must be able to adapt quickly to changing priorities.

Our student got an internship in some big companies and government office, including:

  • Telkomsel
  • Garuda Indonesia
  • PT Pertamina Lubricants
  • Kementerian Komunikasi dan Informatika
  • PT Nestle Indonesia

Prospective Careers

  • Corporate PR
  • PR in NGO including United Nations (UN)
  • PR in Government Office
  • Account Manager
  • Social Media Specialist
  • Media Relations
  • Communication and digital strategist
  • Community Development Manager
  • Corporate Relationship Manager
  • Corporate Affairs Manager

Course Structure

First Semester

  • Sociology and Anthropology in Communication Context
  • Introduction to Communication Science
  • Philosophy of Communication
  • Introduction to Political Science
  • Speaking in Public

Second Semester

  • Theory of Communication
  • Human Relations in Communication Context
  • Organizational Communication
  • Sociology of Communication

Third Semester

  • Theory of Mass Communication
  • Intercultural Communication
  • Psychology of Communication
  • Entrepreneurship 1
  • Writing Techniques in Communication Context
  • Introduction to Public Relations

Fourth Semester

  • Public Opinion
  • Professional Image and Acting
  • Corporate PR Writing and Advertorial in Global Sector
  • Communications in Crisis

Fifth Semester

Enrichment 3+1 Program I

Sixth Semester

  • Introduction to Journalism and Broadcasting
  • Corporate Relationship Management and Media Planning in CPR Context
  • Public Relations Management and Reputation Management in CPR Context
  • Political Branding, Culture, and Power of Organization
  • Business Law in CPR Context
  • Strategic Corporate Communication and Media Campaign in a Global World
  • Corporate Public Relations Ethics

Seventh Semester

Enrichment 3+1 Program II

Eight Semester

  • Thesis of Corporate Public Relations

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