People Innovation Excellence

Letter From Head of Department

Welcome to Marketing Communication Department!

 

As part of Binus University, Marketing Communication Department has operated since November 2017, and have more than 2,400 graduates majoring in Public Relations, Broadcasting and Digital Journalism. We are proud to inform that our employment rate on the graduation day reached 93% and 63% of them work for global companies.

As we know that today’s communication industry in Indonesia has shown a significant change. The number of broadcasting and digital journalism industries, televisions, radio, digital media have grown up drastically. Not to mention that the broadcasting industry has shifted from analog to digital. Then, how could that fact impact the graduates? Broadcasting industries require graduates who are competent in non-linear video editing, operating high quality broadcast camera, who can write and communicate clearly, expert in the digital media, yet passionate and can do the job right (source: The Holmes Report, 2016).

In addition to that, the Public Relations industries have also shown a remarkable growth. Companies, nowadays, require more complex skills. Since companies allocate more budget on hiring Public Relations agencies, therefore, the graduates must be proficient in writing, strategic planning, social media, business literacy, analytics and research (source: The Holmes Report, 2016).

Our focus during eight semesters at the Marketing Communication Department is to prepare students with three years basic and up-to-date knowledge in communication field, especially digital, with the help from our high-qualified lecturers and professionals from reputable companies. We also enrich students with one-year professional experience through internships in various industries and non-profit organizations. Even though we educate our students to have global mindset; but we also expect them to value local wisdoms throughout collaboration research with our lecturers and community services. Our main goal is to create professional talents with global mindset, who are digitally savvy and creative.

 

It is a pleasure for us to welcome you to Marketing Communication Department and be part of the digital communication world!


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