People Innovation Excellence

What You Need to Know About : Cultural Indicators

Cultural indicators (CI), in communication theory, refers to several different concepts and entities. Most commonly, it refers to the research program begun by George Gerbner at the Annenberg School for Communication in the 1960s. The purpose of this research program was to establish a method to document and measure cultural phenomena in a way that would complement existing social and economic indicators. Gerbner believed that culture, in its broadest forms and manifestations, would give important evidence about the direction that a society was taking. Working from this viewpoint, he sought to establish measures of culture that could complement existing economic indicators (such as gross domestic product) or social indicators (such as the crime rate).

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan


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