People Innovation Excellence

What You Need to Know About : Agency

Agency is a concept that is generally understood as a capacity to act or cause change. The person who—or thing which—acts or causes change is termed an agent. In communication theory, agency is most commonly associated with people, as opposed to animals or things. To communicate, an agent must have the capacity, or agency, to do so. Consequently, most communication theories assume the existence of agency. Not all communication theories, however, require agency to be human in origin. Until the late 20th century, agency was a relatively straightforward concept in communication studies. In light of human irrationality and evil in the past century, however, a number of scholars have called many assumptions about human agency into question.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan


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