People Innovation Excellence

What You Need to Know About : Culture and Communication

The goal of this entry is to broadly outline selected conceptualizations and approaches linking culture and communication in order to demonstrate  the range of theoretical assumptions that guide research. The information is designed to enable the reader to understand a few of the contextual factors that have enabled particular approaches to emerge and to appreciate areas of similarity and difference. Readers are encouraged to remember that even scholars who align with similar perspectives may have different views of how to approach culture in their work.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan


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