People Innovation Excellence

What You Need to Know About : Communication Goal Theories

A goal is some desired end or state of affairs that an individual desires to attain or maintain. Desires become interaction goals when communication and coordination with another are required for goal achievement. The majority of our communication with others is goal directed. We pursue goals as we seek to form relationships, convince others of our position, or work to accomplish a task. Goals are a cognitive phenomenon; merely thinking about a goal is not enough to achieve a desired end. The achievement of a goal requires some sort of action designed for attainment. Planning consists of producing one or more mental models detailing how a goal might be achieved through interaction. The products of goals and plans are the overt behaviors produced in service of a goal. Goals affect all levels of behavior ranging from the content and structure of verbal messages to nonverbal behaviors. This entry explores theoretical explanations of goals and plans and the ways these cognitive processes inform communication.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan


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